Wednesday, December 3, 2008

More SEO Tips

It’s been a while since I’ve posted a blog. No, I didn’t get kidnapped by a ghost at Halloween or hospitalized for over-eating during Thanksgiving (although I probably could have been ☺).

I’ve been busy working on redesigning our own site and will be launching it in the New Year.

While working on the new site we’ve been busy thinking about SEO and I thought I’d share a few reminders with you…

If you haven’t already purchased your domain name, consider purchasing one with your main keyword. If your main keyword is in your domain name, along with quality content and linking, you’ll be golden.

You may also want to consider using dashes in your domain name. Rather than, try Although it won’t be your exact brand, it will help with SEO as the search engines will consider the dash a null value.

You should also make sure that your TLD (top level domain) is a .com if you can as they are usually ranked higher.

Even if you’re already established, you should still work on your SEO to get more traffic to your site.

Do your keyword research and build your pages accordingly – keeping in mind that you’ll need to sprinkle the pages with them. Use a header tag with your keyword in it and make sure that you don’t “spam” your content with overuse of the keyword. Keyword density is important. Try to keep it to only 3 or 4 times on the page (depending upon the amount of content you have).

Your inbound links are essential! Try to set up link exchanges with relevant businesses that will be helpful to your site visitors. Are you stuck and don’t have any idea where you should go? Try putting in your main keywords during a search and investigate the top results. See who they are linking with and approach those sites to see if they are interested in exchanging with you.

Don’t forget about your analytics. They will help you to see who is coming to your site, where they are coming from, what keywords they used to find you and what pages they are exiting from. Take the information and use it to refine your SEO and keep your site moving on up!

Wishing you the best of success!