Copywriting for SEO (Search Engine Optimization)

So you have your new website design up and running...

You purchased a nice web CMS (Content Management System) to go with it so you can get an upper hand with your SEO (Search Engine Optimization) by providing the search engine crawlers with fresh content.

Congratulations!

You’re on your way to having a successful website that people will visit without you having to shell out an arm and a leg for PPC (Pay Per Click) advertising.

How can you ensure that your website copy helps with your SEO?

Follow these five tips:

Title Meta Tag: Always place a title tag on the page that describes what the page is about. If you are selling rare tropical fish, your title tag can be:

Your Company | Rare Tropical Fish

Description Meta Tag: Always make sure that you include the description of what your page is about. Your description will be what is shown when someone performs a search using the keywords that your page includes.

Keyword Meta Tag: Many of the search engines still do put weight on the keyword meta tags even though it has been rumored that they no longer place importance on them. Be wise and include them, but don’t overdue it, only include the relevant keywords to the particular page.

Header Tags: Using a header tag, you are telling the search engine crawlers what your page is about. They place weight on these words and you should use them to present your important keywords.

Internal Links: Use your keywords and keyword phrases in the links on your site to other pages on your site. Don’t use “click here” to link to other pages, use “Rare tropical fish” to link to another page on the site.

There are so many things you can do to get noticed and all it takes is a little time and effort. Look through my previous posts for more SEO tips. You can read them by clicking on the archives on the right hand side of the page.

Wishing you the best with you new site –

Joanne