Monday, December 10, 2007

Branding...It's Not Just for Cows!

Your company logo isn’t the only thing that makes up your brand. The service that you have provided to your clients, and your reputation are part of your brand as well.

If you think of your current customer base, how many of your clients or customers were referred to you by your past clients? If you answered “None”, you’re not cutting the mustard!

One of our clients — Rick Cook, Treasure Islands of Santa Cruz, has done a terrific job of building his brand name. He makes sure to include his company brand in everything he does. He’s consistently involved in local charity events, as well as donating his time to give back to his community. He passes out custom made T-shirts, hats, pens, and even branded butter mints (mmmmm). People who don’t even have a backyard in which to place one of his products know about his company. You can almost guarantee that when they do purchase their new home, they’ll be headed over to pick up a firetable or Big Green Egg to place in their new backyard.

I was on the phone with a friend earlier this morning, and he was praising our company for being ahead of the times in our town by being in the branding business. We were discussing that there are still many people who aren’t quite sure what branding is. Eric summed it up perfectly by using the example that he gives to people when they inquire about it:

He asks them, “When I say jeans, what comes to mind?” their response? “Levis or Wrangler”. Branding in a nutshell!

As mentioned in earlier blog posts, be consistent with your branding. Everything you put out should have your brand on it! This includes the employees working for you. (No, I’m not suggesting that you literally “brand” them with a hot iron.) Are they consistently giving the best service to your clients and staying on course to grow your brand?

Two free branding steps you can take today:

1. Create an email signature with your company logo and website url
2. Add your website url to your on hold music or voice mail message

Do it today – build your brand!

Oh yeah, and check out this video about the technology bubble – it’s pretty entertaining:

Here Comes Another Bubble - The Richter Scales


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