Friday, December 21, 2007

Viral Marketing

This Cadbury Gorilla video was forwarded to me today by a fellow blogger. The fact that it is still being circulated and is being parodied shows it has made an impact.

This is a compelling ad and a perfect example of viral marketing because it's quirky and weird and most people have learned about this through word of mouth.

From the Wikipedia page on this ad campaign produced by Cadbury Schweppes' new in-house production company 'A Glass and a Half Full Productions' :

"Their proposal was to step away from pushing the product through traditional advertising means, and instead produce "entertainment pieces" which would appeal to a broader range of consumers and spread through viral marketing – that is, through word of mouth."

We just plain like it!

Joanne

2 comments:

steven wilson said...

Interesting way of advertising.I enjoyed the Phil Colins music.

Complete Business Systems said...

Yeah, it really grabs your attention even though it has nothing to do with the product and Phil really can play those drums!