Thursday, January 24, 2008

What is Your Company Message?

When you’re out networking and you are asked, “What do you do?”, do you know how to answer that question?

Have you practiced your marketing message so that you can effectively convey why your business is different from the others’ and why a consumer should choose you?

If not, you should work on it today.

Think about it.

How many times have you been asked what it is your company does? Are you ready with a smart and interesting story on your company or its services?

In order to attract business, you should start working on your marketing story today.

1. Who are you and what do you do?
2. What sets you apart from the others?
3. What value added services do you provide?
4. Why do you do what you do?
5. How can your product produce change for your potential client?
6. Do you know who your target is and what motivates them to buy?
7. Are you attracting clients and customers with your message?

Write down the answers to the questions above and begin crafting your marketing message. Make sure that you say it loud and clear so that you’ll stand out in a crowd. Give your potential clients confidence in your abilities and quantify it with back up. Do bring up how you helped a fledgling corporation with small changes and how you can apply those types of solutions to your customers' current needs.


No comments: