I just sent this to a potential client and since I wrote it all out in an email, I thought I'd just cut and paste into here. Yeah...I know...it's not exactly something new and fresh, however - I was thinking about you! I thought you might need a gentle reminder of some basic practices you can do yourself to help with your SEO.
For your inbound links, the search engine algorithms rely on several different factors:
- Quality keyword rich content (including using your keywords on pages in the headline ‘H1’ title of your pages)
- Inbound links from relevant businesses/sources using anchor text and ‘deep links’ going to different pages within your site (this also applies to links within your site)
- Meta tags and descriptions including text in the title tag and also in the body of the pages (although some argue that Google doesn’t count them, many other engines do)
- Sitemap (one that you submit to your webmaster account and that you continually update when new content is added)
- Articles (relevant to your industry and keywords with the keywords in the urls)
- Analytics (having a good analytics program in place that you monitor)
- Alt tags for images
- Manual submission to search engines (and submit only once)
- Once your articles have been added to your sitemap and indexed by the search engines, article syndication is a great help as many of the syndications keep the link to your article on prominent pages (thus encouraging more click-throughs to your site)
- Have a blog on your site where the content is updated frequently
Joanne
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