Do You Need a Small Business Blog?

Today's question was inspired by a meeting I attended this morning at the Monterey Bay Consultants Group, sponsored by IMC (The Institute of Management Consultants). I was on a panel with two other bloggers and the topic was “Blogging – what is the big idea?”.

I was very hesitant to accept the invitation to speak, I originally wanted Michelle to go as she's the better speaker and writer in this duo. Plus, I have to confess - I'm not fond of speaking in public. Originally we were going to be the only company presenting, but due to my hesitance, John Zott (the meeting presenter) found two other bloggers and made it a panel event. Once I found out I wouldn't be on the spot, I signed up.

The other two bloggers were Emily Thomas from Santa Cruz Mountain Brewing and Carol L. Skolnick, from Clear Life Solutions. It was great to hear their perspectives on blogging and how it helps their businesses.

I met all types of consultants and I enjoyed myself. I have to admit, I ended up speaking more than I expected because of the subject. I'm passionate about blogging and how it has helped my business grow.

So...to answer the question, "Do You Need a Small Business Blog?", my answer to you is YES. Yes you do! Here's a few reasons why I think you need one (based on the meeting from this morning):

1. Blogging gets you in touch with your customers. While your website is your online brochure to get your company message out, your blog personalizes your business and humanizes you to your potential clients.

2. Blogging is free. It doesn't cost you any money and can be a welcome addition to any of your current marketing campaigns. Emily uses her blog to showcase the events her company attends.

3. Blogging is instantaneous. You can post something and it's live on the Internet right away. You don't have to wait for search engine crawlers to find your content. Your blog is alive. People can comment on it too.

4. Blogging brings in business. Several of our customers found us through blog postings. It's a wonderful tool for getting your message out there.

5. Blogging creates new connections. Whether you are making connections on Digg, Facebook, Sphinn, Blog Catalog or Twitter - those connections can bring you potential business. Isn't that what every small business wants? More business?

Although today's meeting was a bit early for me (had to get up at 5:30 to be there on time), I had a wonderful time and met some great people. Funny enough "blogging" was the reason I met them...

Joanne